Media Influence on Public Opinion: An Interdisciplinary Approach

Abstract

The media plays a significant role in shaping public opinion, influencing how we perceive the world and the issues that matter to us. This article examines the multifaceted relationship between media and public opinion, drawing upon diverse disciplines including communication studies, political science, psychology, and sociology. By exploring various theoretical frameworks, it analyzes how media outlets influence public agendas, frame issues, and shape our understanding of events. Additionally, it examines the role of social media and its impact on information consumption, political polarization, and echo chambers. Finally, the article discusses potential solutions and approaches to mitigating media bias and promoting media literacy in a complex information environment.